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MMA @ The 2015 NAMM Show
January 22-25 2015
Anaheim CA USA

NAMM Show Attendance Offer

If your company develops (or is considering developing) MIDI products and is not a NAMM Member and you'd like to attend the NAMM Show you may attend as a guest of the MMA. Visit  www.midi.org/invite to request to be put on the MMA's NAMM HOT Zone Invite list (there is a $25 registration fee payable to NAMM).

This invitation to attend the NAMM Show is open to anyone who has an existing or potential business relationship with MMA, or currently or potentially supplies technology or services to MMA members, or currently or potentially makes or designs MIDI hardware or software. You do not have to currently be selling to MI stores to take advantage of this offer.

For more information about the NAMM Show itself, visit: www.namm.org/thenammshow/2015.

MIDI Innovations Exhibit 
Hall E #2086

We will be showcasing the following new and innovative MIDI products at 2015 NAMM:

  • Sensorpoint: "Jambe" iOS Percussion Instrument
  • Bome: MIDI Processors
  • Ubisoft: "Rocksmith" guitar training & game software
  • Quicco: Wireless (BLE) MIDI Adapters
  • Psicraft: Synth Editing Software and Juno-106 MIDI Kit 

We will also be providing a MIDI JAM Area where attendees can get together to play some of the latest MIDI-equipped instruments from Roland, Yamaha, Gibson, CME, and others. 

HOT (Hands-On-Training) Zone Sessions

The MIDI Manufacturers Association is again participating in the NAMM Show "HOT Zone" to show how MIDI technology has impacted how people play, create, and learn about music. 

View the entire HOT Zone schedule at www.namm.org/thenammshow/2015/hot-zone-grid.

"Beyond the MIDI Mockup"
Thursday January 22 from 1:00p to 2:50p
Convention Center Room 202b

This 90 minute workshop is for serious musicians, composers and sound designers who want to learn techniques for achieving maximum depth, subtlety, nuance and expression using MIDI hardware and software. A complete session description is available here. Bring your laptop for a hands-on educational experience.

Co-Sponsored by:


"Game Audio 101"
Saturday January 24 from 4:00p to 4:50p
Convention Center Room 202b

In this fun and informative presentation, game audio gurus Steve Horowitz and Scott Looney will help you navigate the evolving playing field of sound for games, highlighting both the business and technical challenges. Topics include Social Media, Mobile, and AAA games, with demonstrations of development tools such as Unity 3dFMOD StudioFabric, and Master Audio.

Co-Sponsored by:


"Dynamic Music for Games"
Saturday January 24 from 5:00p to 5:50p
Convention Center Room 202b

This talk explains the techniques and strategies for producing dynamic music scores. Topics presented include: Differences between interactive and dynamic music; Classic dynamic/interactive music forms; 10 Methods to reduce repetitions in music; Strategies to overcome technical constraints and limitations of current platforms. Scenarios will be shown using Wwise, a sound engine used by hundreds of software titles including Ubisoft's Rocksmith 2014 which is also being demoed in the MIDI Innovations booth (Hall E #1086).

Co-Sponsored by:


MMA Annual General Meeting Breakout Sessions

The Members of MMA meet annually during each Winter NAMM Show to share information and plan activities for the upcoming year. This year MMA on Sunday will be hosting discussions about the following timely topics:

  • TBD (check back for updated info)

All current and potential MIDI hardware and/or software developers are encouraged to attend the MMA AGM.
Please visit www.midi.org/agm for the meeting schedule and location.

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