TMA member Novalia has recently had three very successful partnerships to bring interactive conductive ink installations featuring BTLE MIDI to SXSW, McDonald's locations in the Netherlands and Moogfest 2016.
Novalia creates paper thin self-adhesive touch sensors from printed conductive ink and attached silicon microcontroller modules. Their control modules use Bluetooth MIDI connectivity.
Novalia's technology adds touch, connectivity and data to surfaces around us. We play in the space between the physical and digital using beautiful, tactile printed touch sensors to connect people, places and objects. Touching our print either triggers sounds from its surface or sends information to the internet. From postcard to bus shelter size, our interactive print is often as thin as a piece of paper. Let's blend science with design to create experiences indistinguishable from magic.by Novalia
One of Novalia's first big projects came about when they worked with DJ Qbert to create the world's first interactive DJ Decks in an album cover.
QBert's Kickstarter funded Extraterrestria album featured a set of working Bluetooth MIDI decks and controls that connect to iOs and OSx. Touching the paper connects to the Algoriddim DJAY app, allowing the user to scratch, mix and fade any songs they load into the software.
Complete with two decks, a
At SXSW, Novalia partnered with SXSW sponsor Bud Light and Mediacom, to create interactive music walls that connected people to
We're live at #SXSW with @budlight and @novaliainfo. Come play with our conductive ink wall. #budlightmusic pic.twitter.com/0gOebZLduD— MediaCom Global (@MediaComGlobal) March 18, 2016
Novalia shared a video of the SXSW Bud Light Interactive Wall with us that we are happy to premiere here.
Perhaps the Novalia project that got the most press was the Mcdonald's McTrax project.
Recently Kate Stone, CEO of Novalia ,was at Moogfest where she presented some Novalia controllers with DJ Lance Rock (Yo Gabba Gabba!), Mark Mothersbaugh (Devo), Bootsy Collins (Parliament/Funkadelic), Malcolm Mooney (Can), Peter Conheim (Negativland), Dr. Kate Stone (Novalia), Van Partible (Johnny Bravo), and DJ Nanny.
Bud Light, McDonald's, Yo Gaba Gaba, Devo, Parliament, Novalia conductive ink and BTLE MIDI.
Now that's what we call a Happy Meal!
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