Dodeka Stellar

It is difficult to talk about our expansion plans without having a product on the market. However, as a Swiss company our key market is obviously Europe, with key focus on Switzerland, France, Germany and the United Kingdom. In addition, 50% of our current community comes from the US and Asia, which obviously positions them as markets we want to test in the early days.

We focus on the prosumer midi controller/keyboard market, with a key differentiator in the ergonomics space (isomorphic and linear layout) and expression features (high sensitive & microtonal modes). Our current strategy follows a bottom-up and direct sales approach. In the coming 12 months, we plan to organically build our community by putting a few models on the market (through a crowdfunding campaign). Through this phase we expect to gather feedback and insights about the existing market and prosumers. Only from there, we will be able craft a more precise commercialisation plan. So far, we have built a community of more than 500 followers around the Dodeka Stellar.