Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, and audio processing devices. With over 40 years of innovation that continues to shape the sound of modern music, Roland sets the standards in music technology for the world to follow.
MIDI is one of the single most important standards in modern music production, without it, whole genres of music would not have been created. Even now, 30 years on, MIDI still provides the building blocks for the entire music industry.
Sound On Sound was founded in 1985 on the premise that MIDI would completely change the landscape of music production over the next few years. It did, of course, and part of Sound On Sound’s success was founded upon being there to help people understand the technology and make the transition into new ways of working. MIDI remains a vital part of contemporary music production as it adapts to the opportunities provided by new technologies, but above all, it stands as a testament to what can be achieved when competing businesses are willing to cooperate on systems inter-operability for the benefit of end-users — an all too rare occurence in today’s commercial world.